Poonawalla Fincorp Unveils 24×7 Digital Personal Loan for Salaried Professionals
Poonawalla Fincorp Limited recently unveiled their Digital Personal Loan product called PL Prime Digital 24×7 that targets salaried professionals.
This industry-first offering makes loans up to Rs15 lakh instantly accessible for eligible corporate customers from prime corporates with approval within just 15 minutes and paperless approval processes for an easy borrowing experience without collateral requirements.
Available through the company’s mobile app, website and authorised partners, this product aims to offer convenience and flexibility – including extended EMI tenures – while making payments easy and flexible.
Addressing India’s Growing Demand for Unsecured Credit
India’s personal loan market has experienced steady year-on-year expansion, reflecting increasing preference for unprotected loan products to cover both planned and unexpected expenses.
Poonawalla Fincorp stands firm on its commitment to provide accessible and efficient lending solutions while adhering to an approach focused on risk mitigation through its new product PL Prime Digital 24×7. Pricing adjusts automatically according to risk calibration to strike an ideal balance between credit accessibility and financial prudence.
Poonawalla Fincorp is using disruptive technology solutions to streamline lending, increase customer satisfaction and enhance user experience. Their focus lies on expanding digital offerings while remaining efficient and secure during lending processes.
Poonawalla Fincorp MD and CEO Mr Arvind Kapil commented upon its launch by noting, “Access to credit should be seamless, efficient, and tailored to the fast-moving lives of professionals. Whether it’s an urgent financial requirement or a planned expense, PL Prime Digital 24×7 is an absolute industry-first solution for prime customers. We are addressing the demand for an end-to-end digital solution that eliminates the paperwork and delays, making funds available when they are needed the most.”
He continued, saying this initiative “This initiative is built on our unwavering commitment to a risk-first approach, deep customer insights and accelerated efforts to consistently leverage technology solutions to transform the lending landscape. By providing 24/7 accessibility, instant approvals, and a fully digital journey, we aim to empower salaried professionals of prime corporates with a reliable financial solution and set a new benchmark in digital lending.”
Conclusion According to the company, the launch of PL Prime Digital 24×7 reinforces their digital-first strategy while expanding upon their presence within personal lending sector.
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